Source: FierceBroadbandWireless
NTT Docomo said Long Term Evolution (LTE) technology is a central part of Docomo's plans to grow ARPU and profits in Japan, a market that is saturated and characterized by intense price cutting. As such, it is aiming to be one of the first operators to deploy the all-IP mobile technology.
The Japanese giant wants to differentiate itself with LTE through video. Docomo President Ryuji Yamada said he wants the company to be known as "Douga no Docomo," which translates into "Movie Docomo."
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